Reputation Score is the only metric that goes beyond ratings & reviews to give the most-detailed view of what people say, feel and think about a business.

Reputation Score

One Score To Rule Them All

Reputation Score takes into account all factors affecting your reputation — star ratings, online reviews, business listings, search results, social media engagement and more — to calculate a 360-degree view of your brand’s performance and customer perception.

Star Rating

A strong star rating demonstrates a commitment to customer service and attracts new customers.

Review Volume

The total quantity of reviews—both positive and negative—impact your business.

Review Spread

The total number of sites on which reviews are being posted is a critical part of boosting your Reputation score.

Review Recency

Recently published reviews show that your business is actively requesting customer feedback and that your customers are actively engaged. Newer reviews help drive up search rankings for locations.

Review Response

Responding to online feedback shows customers and prospective customers that you take their feedback seriously. And research has shown that businesses that close the loop tend to maintain higher average ratings than those that don’t.

Review Length

Longer reviews typically mean that your customers are invested in your business and are willing to spend time giving feedback.

Search Impressions

The higher your business or location appears in search results—on Google or other platforms—the easier it is for consumers to find you.

Social Engagement

Engaging on social media helps drive awareness about your business and also provides another valuable outlet to close the loop with customers.

Listing Accuracy

Having accurate online information—the correct address, phone number and hours of operation—helps potential customers easily find you.

Reputation Score gives businesses the tools to understand how to improve — and the evidence is clear:

Companies with the highest reputation scores experience an average of 15% faster sales growth than companies with the lowest reputation scores.
Properties who gain a 100-point increase in Reputation Score adds $150,000 (for 500 units managed) to $3 million (for 10,000 units managed) annual top-line revenue.
Dealers who effectively manage their reputations can see up to a 10% increase in average sales volume compared to those who are not.
Hospitals with a high reputation score have a 29% higher revenue per bed than those with a low reputation score.

How It Works

Reputation Score aggregates your entire reputation across millions of data points into a single metric, allowing you to fully understand overall brand health and future growth potential.


The patented algorithms behind Reputation Score are based on over a decade of deep machine learning and provide businesses of all sizes with a reliable index of brand performance.


Key areas of Reputation Score include Visibility, Engagement and Sentiment to deliver the most-accurate view of what people feel, say and think about a business. Factors of these categories include: Star Rating, Search Impressions, Social Engagement, Listing Accuracy, Review Volume, Review Spread, Review Recency, Review Length and Review Responses.


Scores can fluctuate from day-to-day based on current feedback results and business activities. Reputation Clients can access their score details directly within the platform dashboard and scores presented here may differ from the in-platform score.

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